



Target Group(s)
University educators seeking to enhance student engagement and career preparedness. Program coordinators and department heads aiming to align curricula with labor market needs. Higher education institutions focused on future-proofing their study programs.
Product’s Aim(s)
- Empower university teachers to become mentors who guide students beyond knowledge acquisition.
- Incorporate career-oriented methodologies into academic programs.
- Utilize the Personal Business Model Canvas (PBMC) for structuring study programs and courses.
- Ensure education is aligned with market demands, enhancing students’ employability.
Description
The Teach-BE(A)ST Manual is a strategic resource for university educators seeking to transition from traditional teaching to a mentorship-based approach. Designed to help teachers connect subject-matter content with students’ career aspirations, this manual provides structured guidance on enhancing skill development, fostering student engagement, and aligning education with job market requirements. By integrating the Personal Business Model Canvas (PBMC) technique, the manual offers practical tools for designing study programs, structuring course content, and guiding students in their professional development. It empowers educators to bridge the gap between academic theory and real-world applications, ensuring students gain the competencies needed for lifelong success.
Use Cases
- University Curriculum Development: Helps institutions align study programs with industry trends.
- Teacher Training & Professional Development: Provides educators with tools to enhance their teaching impact.
- Career-Oriented Course Design: Enables the creation of learning experiences that prepare students for professional success.
- Student Mentorship & Career Planning: Equips teachers with methodologies to guide students in self-reflection and career exploration.
Product Elements
The Teach-BE(A)ST Manual is structured into three key sections:
- Business Model Mindset & Personal Business Model Canvas (PBMC)
- Explains the PBMC approach as a tool for aligning education with professional realities.
- Introduces strategic planning methods to help educators define course objectives based on job market expectations.
- Designing Study Programs with PBMC
- Guides faculty in creating study programs that match career pathways.
- Offers insights into using PBMC to structure learning outcomes and validate program content.
- Designing Course Subject Matter Content with PBMC
- Provides a step-by-step approach for developing course topics that reflect job market needs.
- Encourages educators to use PBMC for curriculum mapping, identifying key competencies, and improving course relevance.
Download Teach-BEAST Manual and Templates
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