Target Group(s)
University management and strategic planning teams, Faculty and teaching staff responsible for course design, Career office professionals and job market analysts, Curriculum developers and quality assurance units
Product’s Aim(s)
The guide aims to help universities systematically assess and enhance their educational programs to meet job market demands. It supports data-driven decision-making, ensures better employability for graduates, and builds an institutional culture of innovation and continuous improvement.
Description
The Job Position Canvanizing Body of Knowledge (JPCBoK) is a comprehensive guide designed to help universities strategically improve their educational offerings by aligning them with the real needs of the job market. Using a structured and agile approach, this methodology introduces the concept of “canvanizing”—a visual, canvas-based way of modeling occupations and matching them with educational outcomes.
JPCBoK empowers academic leaders, teaching staff, and career services to analyze labor market trends, map graduate profiles to occupations, and identify educational gaps, leading to better-designed study programs and more employable graduates. It integrates techniques like the Occupation Business Model Canvas and Graduate Personas to visualize the value of education from both academic and industry perspectives.
Use Cases
- Redesigning academic programs to align better with high-demand occupations
- Supporting accreditation and quality assurance with evidence-based analysis
- Improving student career services through visual tools like occupation personas
- Engaging employers and external stakeholders in shaping relevant curricula
- Launching institutional change initiatives driven by data and labor market intelligence
Product Elements
- Five Knowledge Areas:
- Graduate Profile Development Planning & Monitoring
- Job Market Analysis
- Educational Requirements Elicitation & Analysis
- Educational Offer Assessment & Validation
- Educational Requirements Management & Communication
- Core Techniques: Occupation Persona, Job Position Canvas, Gap Matrix, Interviews, Benchmarking, Risk and Financial Analysis, Workshops
- Practical Outputs: Graduate profiles (AS-IS & TO-BE), occupation canvases, improvement plans, educational requirement repositories, stakeholder engagement strategies
- Project and Process Framework: Structured to be implemented as either project-based initiatives or ongoing university processes, adaptable to local needs
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