Target Group(s)

University students exploring future career options, Academic and career advisors guiding student development, Educators designing career-readiness or entrepreneurship programs, Institutions aiming to align study programs with real labor market demands

Product’s Aim(s)

To provide students and educators with an engaging, accessible way to understand career paths and align personal aspirations with job market realities—empowering learners to make informed, purpose-driven choices.

Description

The Career Canvas Catalog & Golden Reads is a rich resource designed to help students explore and design their professional futures. Based on the Personal Business Model Canvas (PBMC) framework, the catalog presents 25+ detailed career profiles—from Automation Engineer to Early Childhood Teacher—providing insights into responsibilities, skills, environments, and motivations that shape each role.

Each canvas acts as a visual career map, guiding students through their strengths, values, and job expectations. Complementing this is a curated list of “Golden Reads”, hand-picked literature that deepens understanding, builds confidence, and nurtures a lifelong learning mindset relevant to each career path.

Use Cases

  • Career guidance workshops and student coaching sessions
  • University career centers and orientation programs
  • Course integration in employability, soft skills, or entrepreneurship modules
  • Independent student reflection and planning for internships or post-graduation

Product Elements

  • 25+ Personal Business Model Canvases covering diverse roles such as:
    • Automation Engineer
    • Digital Marketing Manager
    • Nurse
    • Mechanical Designer
    • Translator
    • Teacher (various levels and subjects)
    • Healthcare IoT Developer, and more
  • Each canvas includes:
    • Key personal resources and skills
    • Core job responsibilities
    • Workplace environments
    • Value propositions and benefits
    • Customers and stakeholders
    • Career rewards and challenges
  • Golden Reads:
    • A list of five essential books for each profession to expand practical and strategic thinking
    • Accessible through Amazon and other platforms for deeper learning